Cinema advertising is a great way to put your message in front of a seated and captive audience. Shown prior to a theater’s coming attractions, cinema advertising allows you to display your ad big, backlit, in full motion and without any competing ads or visual clutter to get in the way.
Cinemas are extremely popular destinations for most demographic groups, making cinema advertising an option that is quickly gaining popularity in marketing mixes, especially with the ever-increasing ability of consumers to fast forward through their PVR’d entertainment selections at home. It’s one of the ways brands are adapting to the changing advertising landscape.
If informative, entertaining and most importantly, relevant to the audience in the movie theater, cinema ads can be very effective at grabbing your target audience’s attention — at a time when they are open and receptive. Cinema ads reach a target when they are seated in a positive and fun environment. What better place to have your message seen?
ACT has the experience and expertise to ensure an effective campaign by suggesting the best complexes in the market(s) you are targeting. We then handle all of the details to make sure your placement comes off without a hitch. Whether you are looking for regional placement in a few cinemas or in malls throughout the country, we’re here to help you maximize your reach and marketing budget.